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Our goals are to encourage, develop, and promote effective educational public relations at the school district, state, area, and national levels; to advance education through public relations; and to support and promote the professional growth of our members. We aim to provide a medium for communication and idea exchange, encourage self-evaluation through discussions on current public relations and education developments, and advocate for higher education programs preparing individuals for professional roles in school public relations. Additionally, we seek to cooperate with business, labor, industrial public relations, and other interested groups, while continuously striving to enlist members who can contribute to these objectives.